Search Engine Optimization Programming 2nd Edition

Author(s): Kristopher B. Jones
Publisher:
Date : 2010

A visual approach to the power of SEO marketing from a world-renowned Internet marketing expert

Search engine optimization (SEO) is an ever-growing and powerful form of online marketing that allows business to grow in a faster, more cost-effective way by increasing traffic and visibility to a Web site. This updated resource remains the only book of its kind to take a visual approach to the essential component of maximizing the effective marketing strategies that SEO provides.

Packed with more than 600 screen shots, top Internet marketing expert Kristopher Jones explores search-engine marketing principles such as keyword generation, on-site optimization specifically regarding Web site structure, internal linking, URL structure, and content creation, and much more.

* Presenting the only known book on the market that takes a visual approach to the powerful and growing form of SEO marketing
* Covers the increasing role of social media Web sites as well as the convergence that is occurring between paid and organic search-engine marketing
* Offers you a strong foundation for developing successful SEO strategies

Search Engine Optimization: Your visual blueprint for effective Internet marketing, Second Edition captures the immense potential of SEO and delivers it to you in a visually understandable way.
From the Back Cover

Welcome to the only guidebook series that takes a visual approach to professional-level computer topics. Open the book and you'll discover step-by-step screen shots that demonstrate over 140 key search engine optimization techniques, including:

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Identifying your target audience
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Using and optimizing meta tags
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Optimizing your site for multiple browsers
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Writing effective content
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Building communities with blogs and forums
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Using Google Analytics
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Gaining exposure through social media
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Creating pay-per-click campaigns
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Maximizing the use of other search engines
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Monetizing traffic on your site

"Search-engine optimiza-tion is, with-out question, one of the highest ROI activities a business can undertake. It's also one of the most misunderstood. Fortunately, we've got people like Kris to act as our tour guide and translator." — Rand Fishkin, SEOmoz

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High-resolution screen shots demonstrate each task
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Succinct explanations walk you through step by step
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Two-page lessons break big topics into bite-sized modules
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"Apply It" and "Extra" sidebars highlight useful tips
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Target your audience, create strong pages, use keywords, and build links
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Master powerful techniques with visual instructions

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