Chasing Cool: Standing Out in Today's Cluttered Marketplace

From AudioFile
Remember the language of Newspeak from George OrwellOs 1984? It removes all meaning from language, leaving just the dichotomies. Authors Kerner and Pressman seem to have mastered it for this audiobook. For example, they tell us that to succeed in todayOs marketplace, you have to be both mainstream and edgy, both David and Goliath. If you want to be trendy, you have to ignore trend reports. You get the idea--itOs one of those Zen marketing approaches ? la Seth Godin that leaves you wondering--WHAT THE HELL ARE THEY TALKING ABOUT? Johnny Heller does a professionally OcoolO job of presenting the information, but if the authors wanted to be really cool, they would have distilled this down to a ten-minute podcast. R.W.S. © AudioFile 2008, Portland, Maine-- Copyright © AudioFile, Portland, Maine



Product Description
The former creative director and co-CEO of Barneys joins forces with a celebrated twenty-eight-year-old marketing maverick to teach readers how to break through the clutter and achieve a relevant point of difference in this entertaining and imminently readable book.
Product Details

* Audio CD
* Publisher: Tantor Media; Unabridged edition (May 1, 2007)
* Language: English
* ISBN-10: 1400104246
* ISBN-13: 978-1400104246




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